The fast lane - social media project

In its first year, this newly launched Instagram page was successfully transformed into a thriving hub for all things Formula 1, leveraging both organic and paid posts. The account saw impressive growth before activity paused in June 2024. During its active period, the page achieved tens of thousands of views across all posted reels and reached hundreds of thousands of users through overall impressions. Most notably, the reels delivered an outstanding click-through rate, where the highest engagement and success were recorded.